Fashion and sport. Once competing cliques, the lines between the two are now well and truly blurred thanks to a global fashion movement known as athleisure. In essence, the trend centres on gym gear that not only performs well during a workout, but looks equally good on the street – finish a sweat sesh then seamlessly segway into brunch, errands and in some cases, even the office.
 
Pioneered by Lululemon Athletica over 20 years ago when the brand launched its iconic yoga pants, the industry has been embraced by big name brands like Adidas and Nike and is now worth a staggering US$44 billion. By 2020, the market is forecasted to hit $350 billion with no signs of slowing. But athleisure is no longer the sole domain of high performance activewear. It’s a trend that combines style with comfort – those who wear it well effortlessly clash their leggings and racer-back tanks with every day wardrobe staples like blazers, pleated skirts and urban accessories. Here’s how to nail the trend and where to get it in Perth City.


NIKE 

670 Hay St, Perth, (08) 9325 2036

Why we love it: While Nike is well-loved for its performance apparel, the brand has taken its fashion nous up a notch thanks to recent footwear collaborations with fashion designer Matthew M Williams (founder of urban designer label, Alyx) and hip-hop artist, Travis Scott among others. The brand’s apparel continues to be a technical leader with fabrics that out-perform others in the gym and look slicker than most on the street.

What to buy: Nike’s Air Jordans lead the pack in fashion-forward footwear. The style has evolved thanks to design and technical upgrades making them more edgy and street smart.

HIGHS AND LOWS

75 King St, Perth, (08) 9481 7779

Why we love it: Highs and Lows is an independently operated streetwear boutique that holds its own against the big multinationals. It stocks an awesome range of footwear and apparel from both established athleisure brands (Adidas, Asics, Nike, Puma and Reebok to name a few), and up-and-coming labels (Futur and Neighbourhood among them).

What to buy: Kanye West’s Yeezy athleisure line. Sneakers in the range typical sell out immediately with fans queuing for days to get their hands on the most Instagrammed sneaker ever. Don’t fret if you miss the Yeezys – there are plenty of other highly coveted sneakers instore.